Solution 01
Organized Hand Tools, Home Improvement, Jewelry Tools, and House Accessories into clear shop paths.
Tools commerce/2025/7 weeks
MaxoPro
Product brand site for durable tools: storefront, Amazon funnel, category merchandising, and Amazon EBC for listing conversion.
E-commerce & Digital CommerceCreative & UI/UXAmazon EBC
- Client
- MaxoPro
- Industry
- Hand tools / Amazon retail
- Live site
- Visit project
About the Project
MaxoPro sells practical tools for professionals and DIY customers. The brand needed a site that explained the product ranges, supported direct browsing, and pushed confident Buy on Amazon conversions — backed by Amazon EBC (Enhanced Brand Content) so hand tools, home improvement, jewelry tools, and house accessories sell with the same clarity on Amazon as on the brand site.
- Storefront - Hand Tools, Home Improvement, Jewelry Tools, House Accessories
- Amazon funnel - shop pages that drive Buy on Amazon conversions
- Amazon EBC - Enhanced Brand Content built to convert on Amazon product pages
The Challenges
- 01
Product categories were broad and needed sharper merchandising hierarchy.
- 02
Amazon was the primary purchase path and had to feel native, not bolted on.
- 03
Trust signals for quality and USA-based support needed to sit near the buy decision.
- 04
Amazon listings needed branded EBC that explained features and craftsmanship beyond a basic gallery.
Solutions
Solution 02
Designed product modules that lead to Amazon purchase with consistent CTAs.
Solution 03
Added support and craftsmanship messaging near category and product moments.
Solution 04
Built Amazon EBC layouts that carry MaxoPro’s efficient, convenient positioning into the Amazon PDP.
Key Outcomes
4
Categories
shop pillars
Amazon
Primary CTA
buy path
7 wks
Timeline
brand site launch
Client's Reviews
Customers find the right tool faster, and the Amazon path feels intentional. The site finally supports how we actually sell.
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